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- Develop and implement comprehensive sales strategies to drive growth and maximize sales opportunities within the modern trade channel.
- Identify key accounts and target market segments for expansion, taking into account market trends, competitor analysis, and customer insights.
- Collaborate with cross-functional teams to align sales strategies with overall business objectives and product development initiatives.
Sales Development: - Lead the acquisition of new accounts and the development of existing accounts within the modern trade channel.
- Build strong relationships with key decision-makers, buyers, and stakeholders to understand their needs and position our products effectively.
- Negotiate pricing, terms, and promotional agreements to drive sales volume and profitability.
Team Leadership: - Provide leadership and guidance to the modern trade sales team, setting clear objectives, targets, and KPIs.
- Motivate and coach team members to achieve individual and collective sales goals, providing support and resources as needed.
- Conduct regular performance reviews, identify training needs, and implement development plans to enhance team capabilities.
Market Analysis and Insights: - Stay abreast of market trends, consumer preferences, and competitor activities within the modern trade channel.
- Analyze sales data and performance metrics to identify opportunities for growth, optimization, and process improvement.
- Utilize market insights to develop targeted sales strategies, promotional campaigns, and product innovations.
Collaboration and Communication: - Foster strong relationships and effective communication channels with internal stakeholders, including marketing, finance, supply chain, and product development teams.
- Coordinate with trade marketing teams to develop promotional materials, merchandising strategies, and trade promotions to drive sales.
Requirements: - Minimum academic qualification of diploma in any discipline
- 2 years of working experience
Lead, Modern Trade Sales Development - Lagos, Nigeria - REDOT
Description
Responsibilities:
Strategic Planning: