Data Analyst - Lagos
Only for registered members Lagos, Nigeria
1 month ago
* This salary range is an estimation made by beBee
Job Summary
We are looking for a versatile Data Analyst & Writer who blends analytical precision with creative storytelling to deepen audience engagement.
Responsibilities
- Analyse audience behaviour, traffic trends, and engagement data using Google Analytics 4, SQL, Excel, and Google Sheets.
- Translate complex data into clear insights and recommendations that inform editorial strategy and content planning.
- Build reports and dashboards to track KPIs such as page views, retention, CTR, and session duration.
- Write and edit listicles, feature stories, and profile pieces that align with audience interests and editorial goals.
- Use data and SEO insights to guide story angles, headlines, and formats that maximise visibility and impact.
Qualifications
- Bachelor's degree in Data Analytics, Communications, Journalism, or related field.
- 3–5 years of experience in data analytics and content creation within a digital media or publishing environment.
- Advanced proficiency in Excel, Google Sheets, SQL, and Google Analytics 4.
- Strong writing and editing skills with proven ability to create engaging, insight-driven stories.
Job description
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