Direct response Copywriter - Lagos, Nigeria - THCO

Description

We're looking for a Direct Response Copywriter to join our dynamic team. In this role,
you'll be responsible for crafting persuasive and high-converting copy across various
digital platforms, playing a key role in driving user acquisition and engagement for our
online publications.

Responsibilities:

• Collaborate with marketing and editorial teams to understand target audiences

and campaign goals.

• Develop compelling copy for various channels, including email newsletters,

landing pages, website calls to action, advertisements (paid and organic), and
social media posts.

• Utilize data-driven insights and A/B testing to optimize copy for maximum impact

and conversion rates.

• Maintain a consistent brand voice and tone across all written materials.
• Stay up-to-date on the latest trends and best practices in direct response

copywriting and internet marketing.

Qualifications:

• 2+ years of experience as a direct response copywriter, content marketing

specialist, or similar role.

• Proven track record of creating high-converting copy for digital marketing

campaigns.

• Strong understanding of internet marketing concepts, including SEO/SEM

principles.

• Excellent writing skills with a focus on clarity, conciseness, and persuasion.
• Ability to work independently and meet tight deadlines.
• Excellent collaboration and communication skills.
• Passion for the internet publishing industry and a strong understanding of online

content consumption trends.