B2B Sales Manager - Lagos
18 hours ago
Job description
The RoleWe're hiring B2B Sales Representatives to build and manage our restaurant and food service accounts. You'll be responsible for acquiring new customers, growing existing accounts, and hitting monthly revenue targets.
This is a hunter role; we need someone who can open doors, close deals, and build lasting relationships with decision-makers in the food industry.
What You'll DoNew Business Development (60%)Identify and prospect QSRs, restaurants, hotels, caterers, and food manufacturers
Conduct cold outreach (visits, calls, WhatsApp) to decision-makers
Present HAV's value proposition:
consistent quality, reliable supply, competitive pricing
Negotiate pricing and terms within approved guidelines
Convert prospects to paying customers with signed supply agreements
Account Management (30%)
Manage a portfolio of 15-20 active B2B accounts
Ensure timely order placement and delivery coordination
Handle customer complaints and resolve issues within 24 hours
Identify upselling opportunities (volume increases, new product formats)
Collect payments and maintain accounts receivable within 14-day terms
Reporting & Administration (10%)
Maintain accurate CRM records of all prospects and customers
Submit weekly activity reports (visits, calls, conversions, pipeline)
Provide market intelligence on competitor pricing and activity
Attend weekly sales meetings and monthly reviews
RequirementsMust Have
2-4 years B2B sales experience in FMCG, food service, or hospitality
Proven track record of meeting/exceeding sales targets
Experience selling to restaurants, hotels, or QSRs preferred
Strong negotiation and closing skills
Valid driver's license (motorcycle or car)
Smartphone with reliable data access
Fluent in English; Yoruba is a plus
Nice to Have
Existing relationships with restaurant owners/procurement managers in Lagos
Experience with Chicken Republic, Kilimanjaro, Mr. Biggs, or similar QSR chains
Background in cooking oil, food ingredients, or kitchen supplies sales
Familiarity with CRM tools
What Success Looks Like
In 30 Days:
Complete product training and shadow existing sales activities
Build and manage prospect list of 500+ potential accounts
Make first 20 independent customer visits
In 90 Days:
Close 30-50 new accounts
Establish regular visit schedule for all accounts
In 6 Months:
Manage portfolio of active accounts
Become the trusted palm oil supplier for your accounts
Similar jobs
The Sales Manager will determine annual unit and gross-profit plans by implementing marketing strategies; analyze trends and results; establish sales objectives by forecasting and developing annual sales quotas for regions and territories; project expected sales volume and profit ...
3 weeks ago
+Job summary · To manage and grow nationwide sales of genuine automobile and heavy-duty truck spare parts for Dangote Sinotruk. · ...
1 week ago
This is a full-time remote position for a Sales Manager at DC Sports.The Sales Manager will develop and execute sales strategies, build and maintain client relationships, and identify opportunities for partnerships and sponsorships. · ...
1 week ago
Yimei Nigeria Limited is seeking a dynamic and results-driven Sales Manager with proven experience in the hotel industry. · ...
3 weeks ago
Job Title: Sales Manager – Luxury Brand · Location: Lekki, Lagos · Salary: ₦500,000 Monthly · Employment Type: Full-Time · Job Summary: · We are hiring an experienced Sales Manager for a premium luxury brand in Lekki. The ideal candidate must have strong experience in luxury or h ...
3 days ago
The company has a team of seasoned professionals who are committed to excellence, integrity, and innovation in delivering sustainable construction and real estate solutions. · ...
3 weeks ago
Full-time Sales Manager role in Lagos. Generating new business opportunities, developing client relationships, achieving sales targets. · ...
1 week ago
We are hiring a high-performing, commission-based Enterprise Sales Manager to drive growth in Nigeria. · Own the full sales cycle (prospecting → closing) · Develop channel & referral partnerships · Close multi-year enterprise contracts · ...
5 days ago
We are seeking a qualified and experienced Sales Manager to lead and expand our textile and garment sales operations. · The incumbent will be responsible for driving Institutional sales and B2C sales, · developing new markets, managing key customer relationships, · and achieving ...
1 month ago
HRLeverage Africa is recruiting for Sales Managers to lead business growth manage high-performing teams and ensure consistent target achievement across regions. · ...
1 week ago
+Job Title: · Business Development Manager – Laundry Services · +We are seeking a highly driven *Business Development Manager with proven sales and business development experience in laundry services or the hospitality industry. · This is a revenue-generating role focused on cust ...
1 month ago
We are seeking a high-impact Sales Manager with a proven ability to close high-value products and lead revenue outcomes end-to-end. · Closing high-value deals consistently · - negotiating · executing at a consistently high level while optimizing sales strategy and performance. · ...
1 month ago
Job Title: Sales Manager – Luxury Brand · Location: Lekki, Lagos · Salary: ₦500,000 Monthly · Employment Type: Full-Time · Job Summary: · We are hiring an experienced Sales Manager for a premium luxury brand in Lekki. The ideal candidate must have strong experience in luxury or h ...
3 days ago
We are seeking a Sales Manager who is willing to relocate to Lagos Nigeria. · Managing organisational sales by developing a business plan that covers sales revenue and expense controls. · Meeting planned sales goals. · Setting individual sales targets with the sales team. · ...
1 month ago
We are looking for a Sales Manager to join our team in Lagos. · This is a remote position responsible for identifying prospective clients and developing relationships with stakeholders to drive sales initiatives. · ...
1 month ago
As part of our strategic growth, we are looking for a capable and experienced Sales Manager to join us and support market development in the region. · ...
1 month ago
We are recruiting Sales Managers to drive growth across our key laboratory, · analytical, pharmaceutical and industrial equipment product lines. · ...
4 weeks ago
We are seeking an experienced and target-driven Sales Manager (Real Estate) to lead our property sales team drive revenue growth and expand our real estate portfolio. · Develop and execute sales strategies for land residential and commercial property sales · Lead train and manage ...
1 month ago
This is a full-time role for a Sales Manager based in Lagos. · Drive revenue growth and develop client relationships. · IDentify market opportunities and design sales strategies. · ...
1 month ago
We are looking to hire a Sales Manager (Open Market) to join our team. · ...
3 weeks ago
SALES MANAGER (Power & Renewable Energy) · Location: VGC, Lagos · Employment Type: Full-time · About the Role · We are seeking an experienced and results-driven Sales Manager with a strong background in the Power and Renewable Energy sector. The ideal candidate will lead sales in ...
2 days ago