Marketing & Communications Manager - Lagos

Job summary

We are seeking an experienced Marketing & Communications Lead to drive brand visibility, lead generation, and audience engagement.

Responsibilities

• Develop and lead a comprehensive marketing and communications strategy (digital, offline, partnerships) aligned with business goals.
• Oversee content creation (blogs, newsletters, whitepapers, social media, case studies) and ensure consistent brand voice.
• Plan, launch, and optimize campaigns (email, social, PPC, SEO, webinars) to generate leads and drive conversions.
• Manage social media presence and community engagement.
• Lead external communications including media relations, press releases, thought leadership, and speaking engagements.
• Develop internal communication materials (company updates, newsletters, team briefs).
• Track, analyze, and report on marketing metrics (traffic, conversion rates, lead quality, ROI) and adjust strategy accordingly.
• Manage relationships with external agencies, vendors, freelancers, and designers.
• Ensure brand consistency across all touchpoints (website, collateral, presentations).
• Stay current on marketing and industry trends, and propose new channels and tactics.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• Minimum of 5 years relevant experience in marketing and communications, preferably in consulting, EdTech, or tech-enabled services.
• Proven track record in campaign planning, content marketing, and digital acquisition.
• Strong writing, editing, and communication skills.
• Analytical mindset with the ability to interpret data and marketing KPIs.
• Leadership skills with the ability to mentor junior marketers.
• Experience managing budgets, agencies, and external partners.
• Familiarity with marketing tools (Google Analytics, CRM, email platforms, social scheduling tools).

Job description