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    • Digital Marketing Specialist - Victoria Island - IBIC Holdings

    IBIC Holdings
    IBIC Holdings Victoria Island

    3 weeks ago

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    Description

    We are seeking a highly skilled Digital Marketing Specialist to drive online engagement, lead generation, and website sales.

    Key Responsibilities:

    • Develop and execute integrated digital marketing campaigns across social media, SEO, SEM, paid ads, and email marketing.
    • Oversee and optimize website content, ensuring an engaging user experience and improved sales conversions.
    • Drive targeted traffic and design conversion funnels to turn visitors into customers.
    • Create and manage content across multiple channels, including TikTok, LinkedIn, Instagram, Facebook, and Twitter, ensuring brand consistency and audience engagement.
    • Implement both on-page and off-page SEO strategies while managing SEM campaigns (Google Ads, Bing Ads) for maximum ROI.
    • Develop and optimize pay-per-click (PPC) campaigns across Google Ads, Facebook Ads, and Instagram Ads.
    • Monitor KPIs, analyze digital performance, and provide data-driven insights and recommendations.
    • Work closely with sales teams, align marketing efforts with business goals, and manage the company's digital reputation.

    Qualifications & Skills:

    • Proven experience in digital marketing, social media management, and content strategy.
    • Proficiency in Google Analytics, Google Ads, Facebook Business Manager, and SEO tools.
    • Strong understanding of lead generation strategies and conversion optimization.
    • Excellent communication and creative skills, with experience in content creation.
    • Ability to analyze data, track performance metrics, and optimize campaigns.

    About This Role:

    This role is essential for growing our brand presence, optimizing digital strategies, and contributing to revenue growth.

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