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- Develop and execute digital marketing strategies to drive website traffic, engagement, and conversions.
- Plan, create, and manage digital marketing campaigns across various channels, including search engines, social media platforms, email, and display advertising.
- Conduct keyword research, optimize website content, and manage Google Ads campaigns to improve search engine rankings and maximize ROI.
- Create compelling and targeted content for digital channels, including blog posts, social media posts, emails, and ad copies.
- Manage and grow our social media presence across platforms such as Facebook, Twitter, Instagram, LinkedIn, and YouTube.
- Monitor and analyze the performance of digital marketing campaigns using tools such as Google Analytics, social media analytics, and marketing automation platforms.
- Generate reports on campaign performance, insights, and recommendations for optimization.
- Stay up-to-date with the latest trends and best practices in digital marketing, SEO, SEM, social media, and email marketing.
- Collaborate with internal teams, including marketing, sales, and product development, to align digital marketing initiatives with overall business goals.
- Assist in the development of digital marketing budgets, forecasts, and KPIs.
Requirements: - Bachelor's degree in Marketing, Digital Marketing, Communications, or related field.
- Proven experience as a Digital Marketing Specialist or similar role, with a track record of successfully executing digital marketing campaigns.
- Strong understanding of digital marketing channels, strategies, and tactics, including SEO, SEM, social media, email marketing, and content marketing.
- Proficiency in digital marketing tools and platforms, such as Google Analytics, Google Ads, Facebook Business Manager, Hootsuite, Mailchimp, and WordPress.
- Excellent written and verbal communication skills, with the ability to create engaging content tailored to different digital platforms and audiences.
- Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions to optimize campaign performance.
- Creative thinker with a passion for staying updated on industry trends and best practices.
- Strong organizational and time management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
- Team player with the ability to collaborate effectively with cross-functional teams.
- Certifications in digital marketing (e.g., Google Ads, Google Analytics, HubSpot) are a plus.
Digital Marketer - Lagos, Nigeria - Page Innovations
Description
Responsibilities: