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Ikeja

    Ecommerce manager - ikeja, Nigeria - WTG IT solution

    WTG IT solution
    WTG IT solution ikeja, Nigeria

    3 days ago

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    Description

    RESPONSIBILITIES:

    • Manage all online activity in relation to traffic acquisition, sales, conversion and a/b testing and reporting
    • Develop and implement ecommerce strategy in order to improve website performance
    • Work with developers to improve website speed
    • Work wth the marketing team or manage digital marketers in order to improve quality and traffic acquisition
    • Re-Platforming website to new CMS, making website mobile capable
    • Research market in order to discover new trends and technologies in order to improve website performance
    • Analyse various data in order to deliver data driven strategies in order to deliver top performance and achieve kpis
    • Oversee or directly manage digital marketing channels across PPC, SEO, Display, affiliates and email marketing and social media
    • Develop content calendar and oversee website uploads and landing pages development
    • Report on performance

    SKILLS, KNOWLEDGE AND EXPERIENCE:

    • Minimum 3 to 5 years' experience in a similar role
    • Bachelors' degree in Digital Marketing or related field.
    • Knowledge of implementing digital marketing concepts such as PPC, SEO, social media, display and affiliate channels.
    • Confidence developing and overseeing retail and eCommerce-focused digital marketing strategies.
    • Excellent understanding of UX, web design, customer flow and web analysis.
    • Confidence in traffic analysis, reporting tools and optimisation.
    • Knowledge of Attribution modelling, website speed optimisation, A/B testing, conversion management, sales journey optimisation, traffic analysis and reporting tools.

    ADDED ADVANTAGE :

    • Understanding and experience in, UX, Adobe Photoshop, InDesign, Dreamweaver and Google Analytics
    • High proficiency in relevant tools, Adobe Photoshop, InDesign, Dreamweaver and Google Analytics.
    • Broad experience of attribution modelling, website speed optimisation, A/B testing, conversion management, sales journey optimisation.
    • Strong MarTech background, with experience managing marketing and tech teams
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