Marketing Communications Specialist - Lagos - H. Pierson Associate Limited

    H. Pierson Associate Limited
    H. Pierson Associate Limited Lagos

    2 days ago

    Default job background
    Description

    Key Responsibilities:

    • Manage social media accounts and social media activities to ensure international standards of grammar, content, and presentation.
    • Prioritize B-2-B marketing and PR experience.
    • Plan and maintain a content calendar for social media channels.
    • Develop and monitor campaign budgets.
    • Routine running of adverts on social media platforms using Google Analytics for website tracking and monitoring.
    • Familiarity with SEO and SEM concepts.
    • Oversight of digital marketing operations including email marketing campaigns, display advertising, and WordPress website management.
    • Preparation of accurate reports detailing overall performance of marketing campaigns.
    • Coordination with experts to improve marketing results.
    • Identification of the latest trends and technologies affecting our industry.
    • Evaluation of critical metrics influencing website traffic, service quotas, and target audience.

    Job Requirements:

    • Bachelor's degree in business administration or a related field.
    • A minimum of three years of experience in digital marketing.
    • Demonstrable expertise in managing SEO/SEM, marketing database, email, social media, and display advertising campaigns.
    • Creative approach to identifying target audiences and designing engaging digital campaigns.
    • Solid knowledge of website analytics tools, such as Google Analytics.
    • Working understanding of ad serving tools like DART and Atlas.
    • Experience in setting up and optimizing Google AdWords campaigns.
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