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- Market Research: Conducting market research to understand customer needs, preferences, and behavior. This includes analyzing market trends, competitor strategies, and consumer demographics.
- Developing Marketing Strategies: Developing comprehensive marketing strategies and plans to reach target audiences, increase brand visibility, and achieve business objectives
- Creating Marketing Campaigns: Planning and executing marketing campaigns across various channels such as digital media, print, television, radio, social media, email, and events. This involves creating compelling messaging and creative assets to engage the target audience.
- Content Creation: Developing content for marketing materials including advertisements, blog posts, social media posts, videos, infographics, and whitepapers. This content should be tailored to the target audience and aligned with the overall marketing strategy.
- Digital Marketing: Implementing digital marketing tactics such as search engine optimization (SEO), search engine marketing (SEM), social media marketing, email marketing, content marketing, and online advertising to increase brand visibility and drive traffic to the company's website or online platforms.
- Brand Management: Managing and enhancing the company's brand image and reputation. This includes maintaining brand consistency across all marketing channels and ensuring that brand messaging resonates with the target audience.
- Lead Generation: Generating leads through various marketing channels and tactics such as content marketing, email campaigns, social media advertising, and events. This involves identifying and nurturing potential customers through the sales funnel.
- Customer Relationship Management (CRM): Implementing CRM systems and strategies to track customer interactions, manage leads, and improve customer retention and loyalty.
- Analyzing Marketing Performance: Monitoring and analyzing the performance of marketing campaigns and initiatives using key performance indicators (KPIs) such as website traffic, conversion rates, click-through rates, and return on investment (ROI). This data helps marketers optimize their strategies and allocate resources effectively.
- Collaborating with Cross-functional Teams: Collaborating with sales, product development, and other cross-functional teams to align marketing efforts with overall business objectives and ensure a cohesive customer experience.
Marketer - Lagos, Nigeria - E-direct Essential Nigeria Limited
