Marketing Manager - Ikeja, Nigeria - Kaiglo Online Store

    Kaiglo Online Store
    Kaiglo Online Store Ikeja, Nigeria

    Found in: Trabajos diarios NG C2 - 1 week ago

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    Description

    Job Summary:
    Kaiglo is a dynamic and rapidly growing e-commerce company looking for a skilled Marketing Manager to join our team.

    The ideal candidate is a creative and strategic thinker with a proven track record in developing and executing successful marketing campaigns.

    As a Marketing Manager, you will be responsible for overseeing and implementing our marketing strategies to drive brand awareness, customer acquisition, and revenue growth.


    Job Responsibilities:

    Develop and Execute Marketing Strategies:

    • Create and implement comprehensive marketing strategies to achieve company objectives.
    • Drive both online and offline marketing initiatives to enhance brand visibility.

    Digital Marketing:

    • Oversee digital marketing channels, including but not limited to SEO, SEM, social media, email marketing, and content marketing.
    • Analyze data and metrics to optimize digital campaigns and improve ROI.

    Brand Management:

    • Develop and maintain a strong brand presence across all marketing channels.
    • Ensure brand consistency in all communication materials and campaigns.

    Campaign Management:

    • Plan, execute, and analyze multi-channel marketing campaigns to reach target audiences.
    • Monitor and report on the performance of marketing campaigns, making data-driven adjustments as necessary.

    Market Research:

    • Stay informed about industry trends, competitors, and market conditions.
    • Conduct market research to identify opportunities and threats in the market.

    Collaboration:

    • Collaborate with cross-functional teams, including sales, product development, and customer support, to ensure cohesive and effective marketing efforts.

    Budget Management:

    • Develop and manage the marketing budget efficiently.
    • Monitor expenses and ROI to ensure budget adherence and effectiveness.

    Team Leadership:

    • Lead and mentor a team of marketing professionals, fostering a creative and collaborative work environment.
    • Set clear goals and provide regular feedback to team members.

    Qualifications:

    • Bachelor's degree in Marketing, Business, or a related field; Master's degree is a plus.
    • Proven experience as a Marketing Manager in the e-commerce industry.
    • Strong understanding of digital marketing, SEO, SEM, social media, and content marketing.
    • Excellent analytical and project management skills.
    • Demonstrated ability to lead and inspire a marketing team.
    • Exceptional communication and interpersonal skills.
    • Ability to thrive in a fast-paced, dynamic environment.
    • Creative thinker with a strategic mindset.