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- Create and implement comprehensive marketing strategies to achieve company objectives.
- Drive both online and offline marketing initiatives to enhance brand visibility.
- Oversee digital marketing channels, including but not limited to SEO, SEM, social media, email marketing, and content marketing.
- Analyze data and metrics to optimize digital campaigns and improve ROI.
- Develop and maintain a strong brand presence across all marketing channels.
- Ensure brand consistency in all communication materials and campaigns.
- Plan, execute, and analyze multi-channel marketing campaigns to reach target audiences.
- Monitor and report on the performance of marketing campaigns, making data-driven adjustments as necessary.
- Stay informed about industry trends, competitors, and market conditions.
- Conduct market research to identify opportunities and threats in the market.
- Collaborate with cross-functional teams, including sales, product development, and customer support, to ensure cohesive and effective marketing efforts.
- Develop and manage the marketing budget efficiently.
- Monitor expenses and ROI to ensure budget adherence and effectiveness.
- Lead and mentor a team of marketing professionals, fostering a creative and collaborative work environment.
- Set clear goals and provide regular feedback to team members.
- Bachelor's degree in Marketing, Business, or a related field; Master's degree is a plus.
- Proven experience as a Marketing Manager in the e-commerce industry.
- Strong understanding of digital marketing, SEO, SEM, social media, and content marketing.
- Excellent analytical and project management skills.
- Demonstrated ability to lead and inspire a marketing team.
- Exceptional communication and interpersonal skills.
- Ability to thrive in a fast-paced, dynamic environment.
- Creative thinker with a strategic mindset.
Marketing Manager - Ikeja, Nigeria - Kaiglo Online Store
Description
Job Summary:
Kaiglo is a dynamic and rapidly growing e-commerce company looking for a skilled Marketing Manager to join our team.
The ideal candidate is a creative and strategic thinker with a proven track record in developing and executing successful marketing campaigns.
As a Marketing Manager, you will be responsible for overseeing and implementing our marketing strategies to drive brand awareness, customer acquisition, and revenue growth.
Job Responsibilities:
Develop and Execute Marketing Strategies:
Digital Marketing:
Brand Management:
Campaign Management:
Market Research:
Collaboration:
Budget Management:
Team Leadership:
Qualifications: