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- Content creation: Developing engaging and relevant content for various platforms, including websites, blogs, social media, email newsletters, and marketing collateral.
- Copywriting: Writing clear, concise, and compelling copy for marketing materials, advertisements, product descriptions, and other promotional content.
- Content strategy: Developing and executing content strategies aligned with organizational goals, target audience preferences, and brand identity.
- Content calendar management: Planning and scheduling content publication across different channels to maintain consistency and maximize reach.
- Content optimization: Optimizing content for search engines (SEO), social media algorithms, and user engagement to improve visibility and performance.
- Visual content creation: Producing graphics, images, videos, and other multimedia assets to accompany written content and enhance audience engagement.
- Social media management: Managing social media profiles and accounts, including content creation, posting schedules, community engagement, and performance analysis.
- Email marketing: Creating email campaigns, newsletters, and automated workflows to nurture leads, retain customers, and drive conversions.
- Public relations: Writing press releases, media pitches, and editorial content to generate media coverage and enhance brand reputation.
- Internal communications: Developing internal communication materials, such as employee newsletters, memos, and announcements, to keep staff informed and engaged.
- Brand messaging: Ensuring consistent messaging and brand voice across all communication channels and materials.
- Content analytics: Monitoring and analyzing content performance metrics, such as website traffic, social media engagement, email open rates, and conversion rates, to measure effectiveness and identify areas for improvement.
Requirements: - Bachelor's degree in Mass communication or related field preferred.
- Minimum of 2 years of working experience as content creator
- Excellent verbal and written communication skills
- Very good interpersonal skills
Content Creator/Communications Specialist - Lagos, Nigeria - Life Solution Nigeria Limited
