Head of Content Strategy - Lagos, Nigeria - Nairametrics

Description

Key Responsibilities:

• Developing clear and engaging content consistent with the Nairametrics image and addressing both business goals and consumer needs.
• Analyzing content marketing data to identify trends and anticipate consumer needs.
• Performing content audits to assess existing content performance.
• Performing content gap analyses to determine missing content.
• Delegating tasks to writers and editors and providing feedback.
• Creating, adjusting, and managing the editorial calendar.
• Establishing style guides for writing tone and style.
• Developing a deep understanding of the target audience through market research.

Job Requirements:

• Proven content strategy and project management experience.
• Bachelor's degree in marketing, communications, advertising, journalism, or related field.
• Knowledge of content management systems, keyword research tools, social media platforms, SEO, and SEM.
• Strong content presentation skills.
• Outstanding organizational and time management skills.
• Excellent analytical skills.
• Exceptional marketing and collaborative skills.
• Effective communication skills.