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- Unlock new user growth through product offerings design, content marketing, social media campaigns and affiliates collaboration.
- Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability.
- Map out the user journey and increase user funnel conversion through surfacing product ask, user education and operation campaigns.
- Ideate, test, iterate, and optimize growth via paid acquisition, retargeting, and product optimizations across web and native-app growth channels.
- Planning and execution of online and some offline marketing activities, events, and campaigns to local audiences.
- The successful candidate will develop digital solutions to increase customer acquisition using a range of digital channels including web, social, advertising, SEO, CRM and PR to drive traffic and conversion, in particular.
- Lead website performance and drive permanent evolution – improve SEO performance and drive content strategy that goes with it.
- Develop strategy for social networks to complement the SEM activity – develop new digital solutions to accelerate growth (ambassador programs, FB community, Instagram, tik tok etc.)
- Monitor performance and constantly optimize the campaigns.
- Other Duties:
• Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Requirements: - Must have professional qualifications (e.g. Bachelor's or Master's degree) in Marketing or any related discipline), with impeccable written English language skills
- At least 5 years minimum experience in a similar role is required.
- Working knowledge of HTML, CSS, and JavaScript development and constraints.
- Must have recent extensive PPC experience.
- Must have experience with customer retention (e.g. lifecycle emails, analytics, strategy).
- Must have extensive CRM experience.
- Excellent communication skills and the ability to develop strong working relationships at all levels, both internally and externally.
- Numeracy skills, with strong IT skills.
- A proven track record of 'making a difference especially meeting set targets
Work Type: Hybrid
Application deadline: Two weeks from date of publication.
Note that only shortlisted candidates who meets the above requirement will be contacted
Digital Marketing Manager - Abuja, Nigeria - Esetech
Description
Responsibilities: