Content & Digital Marketing Strategist - Lagos
Only for registered members Lagos, Nigeria
1 month ago
* This salary range is an estimation made by beBee
Job summary
The Content & Digital Marketing Strategist will develop and execute data-driven digital marketing strategies to enhance brand visibility, engage customers, and drive sales across multiple online platforms.
Responsibilities
- Create and manage engaging content (blogs, social media posts, videos, email campaigns) tailored to the automotive market.
- Develop compelling product storytelling showcasing key features and brand differentiation.
- Optimize content for SEO, reach, and audience engagement.
- Plan and execute social media strategies across platforms: Facebook, Instagram, X (Twitter), LinkedIn, YouTube, TikTok.
- Manage paid advertising campaigns (Google Ads, Meta Ads) for lead generation & conversion.
- Implement email marketing and automation campaigns to support customer acquisition and retention.
- Monitor customer insights, automotive trends, and competitor activity.
- Engage audiences via influencer partnerships, interactive content & brand storytelling.
- Analyze marketing performance using tools like Google Analytics, SEMrush, Meta Insights.
- Prepare regular reports on engagement, conversions, CAC, ROI, and campaign effectiveness.
Requirements
- Candidates should possess a Bachelor's Degree.
- Experience:
- Minimum 3 years in content marketing, digital marketing, or similar role.
- Experience in automotive, tech, consumer electronics or fast-paced industries is an advantage.
Job description
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