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    Content and Community Specialist - , Lagos, Nigeria - Duplo

    Duplo
    Duplo , Lagos, Nigeria

    1 week ago

    Default job background
    , Full time
    Description
    • As the Content and Community Specialist for the ECFO community, your role will be to execute content strategies to engage and grow our community.
    • Your role involves creating compelling content, fostering meaningful interactions, and building relationships with our audience to drive brand awareness, loyalty, and advocacy.
    • In this role, you will work closely with the Head of Marketing and Senior Growth Marketing Specialist to run and manage the community and produce engaging long and short-form content, including but not limited to blog posts, e-books, webinars/podcasts, and social media.
    • You may also be expected, from time to time, to support with content needed for Duplo or its subsidiaries.
    • You will also be responsible for tracking, monitoring, and reporting on the performance of your content.

    Responsibilities:

    Strategy

    • Develop a growth and content strategy aligned with short and long-term objectives to generate interest in the community, attract new members, and foster engagement among community members.
    • Research industry trends, competitor strategies, and audience preferences to inform content planning and generate new ideas to draw the audience's attention.
    • Monitor sentiment, feedback, and user behaviour to gain insights and inform future strategies.

    Content Creation

    • Build and execute a social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.
    • Oversee all of the ECFO Community's social media channels as well as the community platform, including analytics and reporting.
    • Write clear, error-free, and compelling copy for various mediums e.g. social ads, blog posts, e-books, email campaigns. Edit and proofread copy as needed.

    Community Engagement

    • Cultivate and nurture an active and engaged community.
    • Organize virtual and physical events to bring community members together and enhance engagement.
    • Respond promptly to user comments, messages, and inquiries with a focus on providing value and fostering positive interactions.
    • Develop and implement strategies to encourage user-generated content, discussions, and participation.

    Requirements:

    • At least 3-5 years experience in content and community management experience, ideally at a financial institution
    • Creative thinking and problem-solving abilities, with a passion for building and nurturing online communities.
    • Meticulous attention to detail and ability to hold grammatical and brand standards
    • Strong sense of ownership and determination to get things done.
    • Exceptional communicator written and oral with strong interpersonal skills
    • Can-do attitude with a willingness to roll up your sleeves and figure it out
    • Great organizational skills, ensuring nothing falls through the cracks
    • Be emotionally intelligent, humble, and excited to work within a team with a diverse set of experiences, backgrounds, and skills
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