Website Product Content Executive - Ikeja - Kitchessence

    Kitchessence
    Kitchessence Ikeja

    2 days ago

    Default job background
    Description

    Product Content Executive

    We seek a talented and creative product content executive to enhance our brand presence, engage our audience, and drive business growth at Kitchessence.

    Key Responsibilities

    • Developing and executing a comprehensive product content strategy that aligns with the company's goals, target audience, and brand identity.
    • Driving brand awareness, engagement, and lead generation through strategic product content marketing.
    • Creating high-quality and compelling product content on our website.
    • Optimising content for search engine optimisation (SEO) and ensuring consistent brand messaging and tone of voice.

    Key Tasks

    • Develop and implement a detailed product content strategy that aligns with the company's objectives, target audience, and brand guidelines.
    • Ensure publishing of engaging and SEO-friendly product content.
    • Ensure brand consistency and compliance with the company's style guide and voice across all product content deliverables.
    • Stay updated with industry best practices, emerging trends, and evolving content formats to enhance content marketing initiatives continually.

    Requirements

    • Excellent written and verbal communication skills in English with a strong command of grammar and language suited for targeted audiences.
    • Demonstrated ability to create high-quality, engaging, SEO-friendly content.
    • Familiarity with content management systems (CMS) and basic knowledge of HTML.
    • Experience using analytics tools to monitor content performance and make data-driven decisions like Google Analytics.
    • Cultural understanding and sensitivity to tailor content to our target audience's preferences, interests, and nuances.
    • Self-motivated, proactive, and able to work independently and collaboratively in a fast-paced environment.
    • Proficiency in content management tools.

    Preferred Qualifications

    • Knowledge of content marketing trends, audience segmentation, and persona development.
    • Experience in content strategy development and implementation.
    • Knowledge of SEO best practices and keyword research tools.
    • Familiarity with content distribution and amplification strategies, including social media advertising and influencer marketing.
    • Understanding of user experience (UX) principles and web design best practices.
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