Growth and Retail Marketing Manager - Ikoyi, Lagos - Platos Health

Description

Role Summary

We're looking for a Growth & Retail Marketing Manager to own and drive our end-to-end user growth funnel — connecting digital campaigns, retail activations, and real consumer impact.

This is a strategic yet hands-on role. You'll combine data, creativity, and execution to grow awareness, acquisition, and sell-through across both online and offline channels — helping more people take control of their health with Platos Monitor.

This person connects brand storytelling, paid media, in-store activation, and data analytics into a single growth engine that delivers measurable results: more users reached, more devices sold, and more consumers engaged in proactive health.

This role is targeted at Senior individual contributors (Platos Levels IC4) — ideal for a marketer who can independently own a growth outcome and work cross-functionally to deliver measurable impact.

Key Responsibilities

• Own and optimize the entire consumer journey — from awareness and acquisition to activation, engagement, and retention.
  

• Design integrated campaigns that convert both online (ads, app funnels, content) and offline (in-store, pharmacy displays, promoters).
  

• Monitor key funnel KPIs (CTR, CAC, sign-ups, activation rate, retention, referrals, sell-through %) and continuously improve ROI.
  

• In collaboration with the leadership and GTM team, build and execute a growth strategy that blends paid, organic, influencer, and retail touchpoints.
  

• Translate Platos' preventive health story into compelling, emotionally resonant campaigns tailored to different user motivations — fitness, health risk, or medical condition.
  

• Lead campaign planning around new city launches, retail activations, or key health moments (e.g., World Diabetes Day).
  

• Work closely with sales, partner success, and retail teams to increase pharmacy-level sell-through or other channel partners.
  

• Coordinate in-store activations, training materials for Superintendent Pharmacists (SPs), and retail displays that drive footfall and consumer conversion.
  

• Use geo-targeted and co-marketing campaigns to bring end-users into pharmacy stores and measure local performance.
  

• Work with the broader marketing team to develop educational and performance-driven content across channels (Meta, TikTok, Google, YouTube, Maps, influencer).
  

• Lead post-click optimization — landing pages, onboarding flows, and retargeting — ensuring a seamless path from interest to activation.
  

• Maintain weekly dashboards linking marketing spend and creative performance to actual growth and sell-through outcomes.
  

• Partner with the Product Manager to translate product features and health insights into consumer-facing stories.
  

• Align with the Channel Marketing Manager to ensure consistency between consumer campaigns and pharmacist-facing programs.
  

• Collaborate with creative partners and agencies to deliver high-quality assets on time and on brand.
  

Requirements

Qualifications & Experience

• 5–7 years of experience in growth or marketing roles within consumer tech, health, or FMCG.
  

• Proven ability to run performance campaigns and connect marketing metrics (CAC, retention) to business results (sell-through).
  

• Hands-on experience managing digital channels (Meta, Google, TikTok, YouTube) and working with creators or influencers.
  

• Strong understanding of retail dynamics, consumer education, and the intersection of digital and physical conversion.
  

• Analytical mindset with working knowledge of analytics tools (Google Analytics, Meta Ads Manager, CRM dashboards).
  

• Comfortable working in a fast-paced, iterative startup environment with lean resources and high accountability.
  

Benefits

Why Join Platos Health?

• Impactful Mission: Contribute to transforming health and wellness across Nigeria by delivering accessible, connected health solutions.
  

• Immediate Impact: Own the full end-user growth funnel from Day 1 — driving awareness, acquisition, and sell-through across both digital and retail channels that reach thousands of health-conscious consumers.
  

• Rapid Growth: Be part of a trailblazing health-tech startup redefining preventive health in Africa and beyond, with proven product-market fit and fast-expanding retail and wholesale networks.
  

• Career Path: Opportunity to evolve into Head of Growth & Retail Marketing as Platos scales across regions and product lines — leading a team that connects marketing, data, and health impact globally.
  

• Competitive Package: Competitive base salary (depending on experience), plus performance-based growth bonuses tied to measurable marketing ROI and sell-through outcomes, and employee stock options.
  

• Perks: Health insurance, discounted access to Platos products, company-provided work device, and a professional development fund to sharpen your marketing and analytics skills.
  

• Vibrant Culture: Work in a collaborative, mission-driven, and transparent environment where initiative is valued, data guides decisions, and creativity drives health impact.