Sales Capability Trainer - Lagos - Alan & Grant

    Alan & Grant
    Alan & Grant Lagos

    4 days ago

    Description

     Our client provides a unified distribution platform, digitizing the chain from distributors to retailers. 

    Job Summary

    The Sales Capability Trainer is responsible for strengthening the product knowledge, selling competencies, and overall performance of field sales and telesales teams. This role involves designing, delivering, and continuously improving training and coaching programs that equip sales representatives with the skills required to drive customer acquisition, portfolio growth, and quality lending outcomes.

    The Sales Capability Trainer will work closely with Sales Leadership, Product, and Risk teams to ensure that all customer-facing staff understand lending products, compliance requirements, sales processes, and performance expectations.

     
    Key Responsibilities

    Training Delivery and Facilitation

    • Conduct engaging, structured, and impactful training sessions for field sales and telesales representatives.
    • Deliver onboarding programs for new sales hires to ensure rapid productivity and role readiness.
    • Facilitate refresher sessions on lending products, sales techniques, customer engagement, and portfolio management.

    Knowledge Gap Assessment & Follow up

    • Identify skill and knowledge gaps through assessments, field observations, call monitoring, and performance reviews.
    • Conduct post-training evaluations to measure learning effectiveness and retention.
    • Develop targeted interventions to address recurring capability gaps across teams.
    • Provide continuous reinforcement through coaching sessions and follow-up learning activities.

    Coaching, Performance Support & Feedback

    • Provide one-on-one and group coaching to improve sales execution, objection handling, and customer conversion.
    • Support sales managers in strengthening team performance through structured coaching frameworks.
    • Offer actionable feedback to sales representatives to drive improvement in productivity and customer outcomes.

    Training Content & Material Development

    • Develop and update training materials, including presentations, role-play scenarios, job aids, and sales playbooks.
    • Simplify complex lending and product concepts into clear and practical learning modules.
    • Ensure training content remains aligned with business priorities, product updates, and regulatory requirements.
    • Support digital learning initiatives, including e-learning modules and knowledge-testing tools

    Field Support, Shadowing & On-the-job Training

    • Conduct field visits to observe sales execution and provide real-time coaching support.
    • Shadow sales representatives during customer engagements to reinforce training application.
    • Collaborate with regional and area managers to ensure consistent sales standards across territories.
    • Support sales activation drives and product rollout initiatives with frontline capability reinforcement.

    Reporting, Analytics & Continuous Improvement

    • Track and report training participation, learning outcomes, and capability improvement metrics.
    • Measure training impact through KPIs such as conversion rates, sales productivity, and portfolio quality.
    • Provide recommendations to leadership on capability priorities and training improvements.
    • Continuously enhance training approaches based on feedback, data insights, and evolving business needs.



    Requirements

    • Bachelor's degree in Business Administration, Marketing, Human Resources, or a related discipline.
    • Minimum of 3–5 years in sales training, coaching, learning & development, or sales enablement roles.
    • Prior experience working as a field sales representative or telesales agent is a strong advantage.
    • Experience in fintech, lending, FMCG distribution, or financial services is an added benefit.


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