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  • Digital Marketing Executive - Lagos - Snapnet Limited

    Snapnet Limited
    Snapnet Limited Lagos

    3 months ago

    Description
    Role Overview

    The Digital Marketing Executive will be responsible for planning, executing, and optimizing digital marketing campaigns that directly impact revenue growth.

    This is a hands-on role for someone with strong technical marketing skills, proven experience in digital lead generation, and a track record of managing high-performing online campaigns.

    Key Responsibilities

    • Digital Marketing Strategy & Campaigns
    • Develop and implement data-driven digital marketing strategies aligned with company growth goals.
    • Manage paid media campaigns (Google Ads, LinkedIn Ads, Meta Ads), ensuring strong ROI.
    • Execute SEO/SEM strategies to increase organic visibility and lead acquisition.
    • A/B test campaigns, creatives, and landing pages for continuous improvement.
    • Lead Generation & Funnel Optimization
    • Design and run demand-generation campaigns targeting SMEs, mid-market, and enterprise clients.
    • Build and optimize marketing funnels (awareness → consideration → conversion).
    • Work with the Sales and Business Development teams to align MQLs with sales targets.
    • Content & Digital Engagement
    • Create engaging content for blogs, social media, newsletters, and product campaigns.
    • Oversee social media presence (LinkedIn, Twitter, Instagram, Facebook) with growth-focused strategies.
    • Support design and execution of digital collateral (brochures, infographics, videos, product demos).
    • Analytics & Performance Reporting
    • Track and report campaign KPIs: CTR, CPC, conversion rates, ROAS, CAC, and LTV.
    • Use Google Analytics, HubSpot/Zoho CRM, and reporting dashboards to monitor and optimize performance.
    • Provide weekly/monthly performance dashboards to management.
    • Events, Partnerships & Customer Marketing
    • Plan and execute webinars, online and physical events, and virtual product demos.
    • Collaborate with HR associations, business networks, and industry partners for brand visibility.
    • Drive digital customer communication campaigns (product updates, retention campaigns, feedback surveys).
    Key Requirements Education & Experience


    • Bachelor's degree in Marketing, Communications, Business, or a related field.
    • Experience working with CRM and marketing automation tools is an added advantage.
    • 3–5 years of hands-on experience in digital marketing, preferably in B2B SaaS, Tech, or HR solutions.
    • Proven track record of managing paid ad campaigns and SEO/SEM strategies that generated measurable leads/pipeline.
    • Experience with marketing automation and CRM tools (HubSpot, Zoho, Mailchimp, or equivalent). Skills & Competencies
    • Strong digital marketing expertise (SEO, SEM, PPC, content, email, and social media).

    Advanced use of tools:
    Google Ads, LinkedIn Ads, Meta Ads Manager, Google Analytics, SEO tools (SEMrush, Ahrefs, Moz).


    • Strong copywriting and storytelling skills tailored to business audiences.
    • Analytical mindset — able to extract insights from data and act quickly.

    Bonus:
    basic design/video editing skills (Canva, Adobe Suite).


    • Strong interpersonal and cross-functional collaboration skills. KPIs / Success Metrics
    • Grow qualified leads by X% per quarter.
    • Achieve target ROAS on paid campaigns.
    • Improve organic search visibility and website traffic by X% within 6 months.
    • Maintain CAC within target benchmarks.
    • Consistently deliver MQLs aligned with Sales conversion goals. Compensation & Perks
    Compensation & Perks


    • Competitive salary and performance-based incentives.
    • Hybrid work environment with opportunities for career growth.
    • Exposure to innovative HRTech solutions shaping the future of work in Africa.
    • A culture of innovation, impact, and people-first values.
    Send your CVs to with the subject Digital Marketing Executive
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