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  • User Experience Research Manager - Ikeja - Transsion Holding

    Transsion Holding
    Transsion Holding Ikeja

    4 weeks ago

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    Description

    About the Job

    You will play a key role in enhancing user experience by translating their needs into actionable business solutions that drive preference and revenue for the company.

    As an insight manager, you will be responsible for gathering valuable insights from users and tracking product performance across various markets to inform strategic decisions and drive business growth.

    You should have the ability to distill complex data and concepts into clear, accessible communication, combining both quantitative and qualitative findings with business strategy.

    In addition, you will build on existing capabilities to develop local strategies that promote business growth for the mobile internet department.

    The role will report to the User Insights Lead and work closely to define the Africa Insights & Analytics strategy.

    Responsibilities

    Monitor and Stay Ahead of Market Movements

    • Develop research frameworks and processes for different mobile products, taking into account local practices.
    • Pull together crucial knowledge about our users, identifying opportunities to win in markets where we operate, and provide in-depth analysis of the market, industry, and competitors.
    • Establish benchmarks for communication, launches, and business problems to help markets find synergies.
    • Support the development of analytical solutions and the implementation of emerging tools to diagnose problems and anticipate areas for improvement.

    Create a Local User Mindset

    • Be recognized as a leader in understanding users and markets.
    • Synthesize multiple sources of user feedback, data, and operational metrics to transform data into actionable recommendations that drive real impact.
    • Standardize key research processes and outputs.
    • Develop and accelerate NPS System maturity by collaborating with business teams on an ongoing basis.
    • Understand current and potential opportunities for products and image.
    • Recommend marketing targets based on historical data and support digital teams on media return understanding.
    • Lead regional reporting to democratize insights that enable the organization to gain a deeper understanding of user needs and irritants.

    Qualifications

    • Strong analytical capability and problem-solving skills, able to connect different sources of information to drive powerful insights.
    • Experience leading, designing, and executing end-to-end user research projects, interpreting a mix of qualitative and quantitative data.
    • Understanding of mobile internet business, including mobile gaming, social media, content, tools, etc.
    • 5+ years of experience in UX research and design, market research, digital experience, data analysis, and project management.
    • 4+ years of experience in mobile internet products.
    • 3+ years of experience working with a market research/data analytics agency (e.g. Kantar, Ipsos, Nielsen, etc.).
    • 3+ years of experience with UX design software like Figma, Sketch, Adobe XD, etc.
    • Excellent presentation and communication skills.
    • Solid interpersonal skills; demonstrated ability to work with a multi-national team, and lead through influence to create alignment.
    • Ability to manage external agencies.
    • Bachelor's degree in Marketing, Psychology, Industry Design, or Engineering; MBA is a plus.

    MUST HAVE

    • Working knowledge of data mining and advanced statistical methods.
    • Hands-on experience with statistic analysis software e.g SPSS, Excel, Adobe Analytics.
    • Proficiency in at least one data visualization tool such as Power BI and Tableau.
    • Familiarity with customer experience & feedback platforms, e.g. Qualtrics / Medallia, Survey Monkey, Lark.

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