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- Develop and execute a comprehensive 360° marketing strategy to drive awareness, adoption, and loyalty.
- Own and manage the company's brand identity, ensuring consistency across all channels.
- Lead digital marketing efforts including social media, SEO/SEM, content, and email campaigns.
- Plan and execute ATL/BTL campaigns (outdoor, events, activations, influencer partnerships).
- Partner with Business Development to design campaigns that drive user, vendor, and rider acquisition.
- Leverage market research and customer insights to refine messaging, promotions, and positioning.
- Collaborate with Product and Operations teams to align marketing with business objectives.
- Track and report on marketing KPIs including CAC, ROI, engagement, retention, and conversions.
- Build and lead a marketing team, including content creators, designers, and agencies.
- Represent the company at industry events, press engagements, and brand collaborations.
- Bachelor's degree in Marketing, Communications, Business, or related field.
- Minimum of
5 years' experience
in marketing, ideally in
tech, e-commerce, logistics, or food delivery
. - Proven track record of running successful campaigns and building recognizable brands.
- Strong expertise in
digital marketing
(social ads, SEO/SEM, influencer marketing, analytics tools). - Excellent storytelling, communication, and creative skills.
- Familiarity with Nigeria's consumer and delivery/e-commerce landscape.
- Experience working in startups or high-growth environments is an advantage.
- Strong budget management and team leadership skills.
- Competitive base salary:
₦300,000 – ₦350,000 - Performance-based bonuses (TBD).
- Opportunity to shape and build one of Nigeria's most exciting delivery brands.
- Dynamic, fast-paced startup environment with clear career growth potential.
- Chance to lead innovative campaigns across Nigeria's largest cities.
Marketing Lead - Lekki, Lagos State - Betternship
Description
About
Our client is a fast-growing delivery platform built to redefine how people experience food and last-mile logistics in Nigeria. With a focus on speed, transparency, and unmatched reliability, the platform connects customers to their favorite restaurants, stores, and riders — delivering convenience and trust every single time. As the company prepares for launch, they are seeking a Marketing Lead to own the marketing strategy, drive customer acquisition, and position the brand as a household name in Nigeria's delivery market.
Job Description
The Marketing Lead
will be responsible for spearheading brand and growth initiatives, blending creativity with data-driven strategies. You will lead campaigns that engage customers, attract vendors and riders, and shape the platform into a trusted lifestyle brand. This role requires a strong balance of strategic thinking, digital marketing expertise, and hands-on execution. The position is
on-site in Lagos
with occasional travel for activations and campaigns.
Responsibilities
Qualifications
Benefits
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Videographer
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