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- Manage social media accounts and social media activities, ensuring that all pictures, audio, and videos to be published are of international standards in terms of grammar, content, and presentation
- Plan social content and maintain a content calendar
- Develop and monitor campaign budgets.
- Must know how to run adverts on social media platforms, using Google Analytics to track and monitor a website
- Knowledge of SEO and SEM
- Design and oversee all aspects of our digital marketing department including email marketing, display advertising campaigns, and WordPress website management
- Prepare accurate reports on our marketing campaign's overall performance
- Coordinate with advertising and media experts to improve marketing results.
- Identify the latest trends and technologies affecting our industry.
- Evaluate important metrics that affect our website traffic, service quotas, and target audience.
- Work with your team to brainstorm new and innovative growth strategies.Requirements and skills:
- Minimum academic qualification of OND in Marketing or a related field
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns.
Digital Marketing - Lagos, Nigeria - Lucky 9JA (iLOT)
