Digital Marketing Specialist - Lagos, Nigeria - CLERVIEW BUSINESS SOLUTIONS LTD

    CLERVIEW BUSINESS SOLUTIONS LTD
    CLERVIEW BUSINESS SOLUTIONS LTD Lagos, Nigeria

    2 weeks ago

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    Full time
    Description

    Responsibilities:



    Social Media Management:

  • Develop and implement social media
    strategies to enhance brand awareness, engagement, and lead generation.
  • Manage and maintain social media channels,
    including Facebook, Instagram, Twitter, LinkedIn, and others.
  • Create and curate engaging content,
    including posts, images, videos, and stories, aligned with brand voice and
    messaging.
  • Monitor and respond to comments, messages,
    and mentions across social media platforms, fostering positive interactions and
    customer relationships.
  • Analyze social media performance metrics,
    such as reach, engagement, and conversion rates, and adjust strategies
    accordingly to optimize results.

    Graphic Design:

  • Design visually appealing and on-brand
    graphics for various digital platforms, including social media posts, ads,
    banners, infographics, email campaigns, and for other team members.
  • Develop creative concepts and visual assets
    to support marketing campaigns, promotions, and product launches.
  • Utilize graphic design tools such as Adobe
    Creative Suite (Photoshop, Illustrator, InDesign), Canvas, and design tools to
    create high-quality designs that resonate with target audiences.
  • Collaborate with internal teams to
    translate marketing objectives into compelling visual content that drives
    engagement and conversion.

    PPC Advertising:

  • Plan, execute, and optimize PPC advertising
    campaigns across platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.
  • Conduct keyword research, ad copywriting,
    and ad targeting to maximize campaign performance and ROI.
  • Monitor ad performance metrics, including
    click-through rates, conversion rates, and cost per acquisition, and adjust
    campaign settings as needed to achieve KPIs.
  • Stay up-to-date with industry trends and
    best practices in PPC advertising, and recommend strategies for improving
    campaign effectiveness and efficiency.
  • Blog and content write-ups with creative
    online marketing management strategy in alignment with the company's overall
    marketing plans.

    Requirements:

  • Bachelor's degree in marketing,
    communications, graphic design, or related field.
  • Proven experience in digital
    marketing, with a focus on social media management, graphic design, and PPC
    advertising.
  • Proficiency in graphic design
    software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).
  • Strong understanding of social
    media platforms, algorithms, and best practices for content creation and
    engagement.
  • Experience managing PPC
    advertising campaigns across Google Ads, Facebook Ads, and LinkedIn Ads.
  • Analytical mindset with the
    ability to interpret data and derive actionable insights to optimize marketing
    strategies and campaigns.
  • Excellent written and verbal
    communication skills, with the ability to convey ideas and concepts
    effectively.
  • Creative thinker with a passion
    for innovation and problem-solving.
  • Strong organizational and time
    management skills, with the ability to manage multiple projects simultaneously
    and meet deadlines.