Digital Marketer - Benin City - Mephalti Technologies Limited

Description

Digital Marketing Campaign Manager

Develop and execute comprehensive digital marketing campaigns across multiple channels, including search engine optimization (SEO) and search engine marketing (SEM), email marketing, and social media. Create engaging content for websites, blogs, and social media platforms to attract and retain customers.

Social Media Strategy and Content Creation

• Develop and execute a comprehensive social media strategy that aligns with the company's overall marketing and branding goals.
• Create engaging, informative, and visually appealing content for platforms such as LinkedIn, Twitter, Facebook, and Instagram.

Social Media Management and Analysis

• Manage and monitor the company's social media accounts, ensuring timely responses to comments and messages.
• Analyze social media metrics and provide weekly reports on the performance of campaigns and content.

Content Collaboration and Teamwork

• Collaborate with the marketing and content teams to ensure consistency in brand messaging across all channels.

Staying Up-to-Date and Identifying Influencers

• Stay up-to-date with the latest social media trends, best practices, and technologies.
• Identify and build relationships with relevant influencers and industry professionals.

Campaign Planning and Execution

• Assist in the planning and execution of social media campaigns for product launches, events, and promotions.

Improving Performance and Engagement

• Provide recommendations for improving social media performance and engagement.

Requirements and Qualifications

• Bachelor's Degree required.
• 2+ years of relevant work experience in Social Media Management, preferably in the IT industry.
• Strong video editing skills.
• Proficient in using social media management tools.
• Strong understanding of social media algorithms, best practices, and trends.
• Excellent writing and communication skills with the ability to adapt content to different platforms and audiences.
• Proven track record of creating engaging and shareable content.
• Familiarity with social media analytics and the ability to interpret data to optimize performance.
• Ability to work collaboratively with cross-functional teams.
• Experience with social media advertising and paid campaigns.
• Knowledge of SEO and SEM is important.
• Familiarity with graphic design tools for creating visuals and infographics.
• Understanding of email marketing and its integration with social media.
• Ability to create and edit video content for social platforms.