Digital Marketer - Lagos Island - Saborah's Court

Description

Key Responsibilities

Develop and execute digital marketing strategies to drive brand visibility and lead generation.

• Plan and oversee SEO, paid ads (Google & Meta), social media, email marketing, and content marketing.
• Conduct market research and competitor analysis to refine marketing efforts.
• Implement automation tools for lead nurturing, customer retention, and remarketing.
• Manage and grow social media platforms (Instagram, Facebook, LinkedIn, YouTube, TikTok).
• Create engaging content, ensuring 10+ high-quality posts monthly.
• Plan and oversee quarterly photo/video shoots to showcase properties.
• Optimize the company website for lead generation, engagement, and SEO.
• Ensure website listings and blogs are updated with relevant keywords & trending topics.
• Track website performance using Google Analytics & Search Console.

Qualifications & Skills

• Bachelor's degree in Marketing, Communications, or a related field.
• 3 - 5 years of experience in digital marketing, preferably in real estate.
• Expertise in SEO, social media marketing, Google & Meta Ads, and email automation.
• Proficiency in Google Analytics, Search Console, and CRM tools (Mailchimp, HubSpot, etc.).
• Strong copywriting, content creation, and visual storytelling skills.
• Ability to work independently, meet deadlines, and optimize campaigns based on data insights.
• Knowledge of basic graphic design tools (Canva, Adobe Photoshop is a plus).