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- Digital Marketing Strategy:
- Develop and implement comprehensive digital marketing strategies to drive lead generation, brand awareness, and revenue growth.
- Utilize SEO, SEM, social media, email marketing, and content marketing to attract potential customers.
- Monitor and optimize digital campaigns to ensure they are cost-effective and deliver high ROI.
- Lead Generation:
- Create targeted marketing campaigns to capture high-quality leads through various digital channels.
- Use data analytics and customer insights to refine targeting and improve lead-generation efforts.
- Collaborate with the sales team to ensure leads are effectively handed over for conversion.
- Social Media Management and Growth:
- Engage and grow our social media handles (e.g., Facebook, Instagram, Twitter, LinkedIn) by creating and curating content that resonates with our target audience.
- Develop and execute social media strategies that increase followers, engagement, and brand loyalty.
- Respond to comments, messages, and inquiries in a timely and professional manner to build strong online communities.
- Community Building and Management:
- Create and nurture a vibrant online community of travelers and customers who engage regularly with the brand.
- Manage online groups, forums, and communities, fostering a sense of belonging and encouraging member interaction.
- Organize virtual events, webinars, and discussions to engage community members and keep them active.
- Address community feedback and concerns, using insights to improve products, services, and marketing strategies.
- Social Media/ Online Advertising:
- Plan, execute, and optimized paid social media advertising campaigns on platforms like Facebook, Instagram, LinkedIn, and others.
- Monitor ad performance and adjust strategies to maximize ROI and achieve lead generation and sales goals.
- Stay updated on the latest social media ad trends and best practices to ensure our campaigns remain competitive and effective.
- Lead Nurturing and Conversion:
- Implement automated email marketing and retargeting strategies to nurture leads through the sales funnel.
- Follow up on leads via email, phone calls, and digital channels to qualify and convert them into sales.
- Work closely with the sales team to provide them with qualified leads and support them in closing deals.
- Content Creation and Management:
- Develop and manage content for blogs, social media, email campaigns, and the company website to attract and engage potential clients.
- Ensure all content is aligned with the company's brand and resonates with the target audience.
- Regularly update the company's digital platforms with fresh and relevant content.
- Revenue Growth:
- Achieve or exceed monthly, quarterly, and annual sales and revenue targets.
- Identify opportunities for upselling and cross-selling additional travel services and products to existing clients.
- Analyze market trends and customer behavior to recommend strategies for revenue enhancement.
- Reporting and Analysis:
- Track and analyze the performance of digital marketing campaigns, including metrics such as conversion rates, traffic, and ROI.
- Provide regular reports to management on the effectiveness of lead generation efforts and revenue growth.
- Use CRM and analytics tools to monitor and manage leads and sales performance.
- Market Research and Trend Analysis:
- Stay up-to-date with the latest trends and developments in digital marketing and the travel industry.
- Conduct competitor analysis to identify opportunities for differentiation and growth.
- Recommend new tools, platforms, or strategies to enhance digital marketing efforts.
- Collaboration:
- Work closely with the sales, customer service, and product teams to ensure a seamless customer journey.
- Minimum of 3-5 years of experience in digital marketing, preferably within the travel industry.
- Proven experience in generating and converting leads through digital channels.
- Strong understanding of SEO, SEM, PPC, social media advertising, and email marketing.
- Demonstrated success in managing and growing social media accounts and online communities.
- Excellent communication and interpersonal skills.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Proficiency in using digital marketing tools such as Google Analytics, AdWords, CRM software, and social media platforms.
- Creative thinking and problem-solving abilities.
- Proven ability to create and manage effective social media advertising campaigns.
- Ability to build, engage, and manage online communities.
- Ability to work independently and manage multiple projects simultaneously.
- Bachelor's degree in Marketing, Digital Marketing, Business Administration, or a related field.
- Certifications in digital marketing (e.g., Google Ads, HubSpot, Facebook Blueprint) are a plus.
- Ability to adapt to changing trends and technologies in digital marketing.
- Availability to work flexible hours as needed to meet deadlines or attend virtual events.
- Proficient in Microsoft Office Suite and digital marketing tools.
- Competitive base salary with performance-based bonuses.
- Benefits package including opportunities for professional development, travel perks, and travel discounts.
Digital/Social Media Travel Consultant - Ikeja - Pruvia Integrated ltd

Description
Job Brief
We are seeking a highly motivated and experienced digital/social media travel consultant to leverage digital marketing strategies, generate qualified leads, and drive significant revenue growth for our client, a leading player in the tourism sector.
Key Responsibilities
Qualifications
Skills
Education
Additional Requirements
Compensation
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