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  • Digital/Social Media Travel Consultant - Ikeja - Pruvia Integrated ltd

    Pruvia Integrated ltd
    Pruvia Integrated ltd Ikeja

    4 weeks ago

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    Description

    Job Brief

    We are seeking a highly motivated and experienced digital/social media travel consultant to leverage digital marketing strategies, generate qualified leads, and drive significant revenue growth for our client, a leading player in the tourism sector.

    Key Responsibilities

    • Digital Marketing Strategy:
      • Develop and implement comprehensive digital marketing strategies to drive lead generation, brand awareness, and revenue growth.
      • Utilize SEO, SEM, social media, email marketing, and content marketing to attract potential customers.
      • Monitor and optimize digital campaigns to ensure they are cost-effective and deliver high ROI.
    • Lead Generation:
      • Create targeted marketing campaigns to capture high-quality leads through various digital channels.
      • Use data analytics and customer insights to refine targeting and improve lead-generation efforts.
      • Collaborate with the sales team to ensure leads are effectively handed over for conversion.
    • Social Media Management and Growth:
      • Engage and grow our social media handles (e.g., Facebook, Instagram, Twitter, LinkedIn) by creating and curating content that resonates with our target audience.
      • Develop and execute social media strategies that increase followers, engagement, and brand loyalty.
      • Respond to comments, messages, and inquiries in a timely and professional manner to build strong online communities.
    • Community Building and Management:
      • Create and nurture a vibrant online community of travelers and customers who engage regularly with the brand.
      • Manage online groups, forums, and communities, fostering a sense of belonging and encouraging member interaction.
      • Organize virtual events, webinars, and discussions to engage community members and keep them active.
      • Address community feedback and concerns, using insights to improve products, services, and marketing strategies.
    • Social Media/ Online Advertising:
      • Plan, execute, and optimized paid social media advertising campaigns on platforms like Facebook, Instagram, LinkedIn, and others.
      • Monitor ad performance and adjust strategies to maximize ROI and achieve lead generation and sales goals.
      • Stay updated on the latest social media ad trends and best practices to ensure our campaigns remain competitive and effective.
    • Lead Nurturing and Conversion:
      • Implement automated email marketing and retargeting strategies to nurture leads through the sales funnel.
      • Follow up on leads via email, phone calls, and digital channels to qualify and convert them into sales.
      • Work closely with the sales team to provide them with qualified leads and support them in closing deals.
    • Content Creation and Management:
      • Develop and manage content for blogs, social media, email campaigns, and the company website to attract and engage potential clients.
      • Ensure all content is aligned with the company's brand and resonates with the target audience.
      • Regularly update the company's digital platforms with fresh and relevant content.
    • Revenue Growth:
      • Achieve or exceed monthly, quarterly, and annual sales and revenue targets.
      • Identify opportunities for upselling and cross-selling additional travel services and products to existing clients.
      • Analyze market trends and customer behavior to recommend strategies for revenue enhancement.
    • Reporting and Analysis:
      • Track and analyze the performance of digital marketing campaigns, including metrics such as conversion rates, traffic, and ROI.
      • Provide regular reports to management on the effectiveness of lead generation efforts and revenue growth.
      • Use CRM and analytics tools to monitor and manage leads and sales performance.
    • Market Research and Trend Analysis:
      • Stay up-to-date with the latest trends and developments in digital marketing and the travel industry.
      • Conduct competitor analysis to identify opportunities for differentiation and growth.
      • Recommend new tools, platforms, or strategies to enhance digital marketing efforts.
    • Collaboration:
      • Work closely with the sales, customer service, and product teams to ensure a seamless customer journey.

    Qualifications

    • Minimum of 3-5 years of experience in digital marketing, preferably within the travel industry.
    • Proven experience in generating and converting leads through digital channels.
    • Strong understanding of SEO, SEM, PPC, social media advertising, and email marketing.
    • Demonstrated success in managing and growing social media accounts and online communities.

    Skills

    • Excellent communication and interpersonal skills.
    • Strong analytical skills with the ability to interpret data and make data-driven decisions.
    • Proficiency in using digital marketing tools such as Google Analytics, AdWords, CRM software, and social media platforms.
    • Creative thinking and problem-solving abilities.
    • Proven ability to create and manage effective social media advertising campaigns.
    • Ability to build, engage, and manage online communities.
    • Ability to work independently and manage multiple projects simultaneously.

    Education

    • Bachelor's degree in Marketing, Digital Marketing, Business Administration, or a related field.
    • Certifications in digital marketing (e.g., Google Ads, HubSpot, Facebook Blueprint) are a plus.

    Additional Requirements

    • Ability to adapt to changing trends and technologies in digital marketing.
    • Availability to work flexible hours as needed to meet deadlines or attend virtual events.
    • Proficient in Microsoft Office Suite and digital marketing tools.

    Compensation

    • Competitive base salary with performance-based bonuses.
    • Benefits package including opportunities for professional development, travel perks, and travel discounts.

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