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- Perform research on current benchmark trends and audience preferences.
- Design and implement social media strategy to align with business goals.
- Set specific objectives and report on ROI.
- Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news).
- Monitor SEO and web traffic metrics.
- Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency.
- Communicate with followers, respond to queries in a timely manner and monitor customer reviews.
- Oversee social media accounts' design (e.g. Facebook timeline cover, profile pictures and blog layout).
- Suggest and implement new features to develop brand awareness, like promotions and competitions.
- Stay up-to-date with current technologies and trends in social media, design tools and applications.
Requirements: - BSc degree in Marketing or relevant field.
- Proven 3 years work experience as a Social media manager.
- Hands on experience in content management.
- Excellent copywriting skills.
- Ability to deliver creative content (text, image and video).
- Solid knowledge of SEO, keyword research and Google Analytics.
- Knowledge of online marketing channels.
- Familiarity with web design.
- Excellent communication skills.
- Analytical and multitasking skills.
Social Media Manager - Lagos, Nigeria - Solpia Nigeria Ltd.
Description
Responsibilities: