Products & Promotions Manager - Gaming & Betting Products - Lagos

Job summary

As the Products & Promotions Manager, you will oversee and optimize all product offerings, including Sportsbook, Casino, Virtuals, Real-Life Simulated Matches, and Games.

Responsibilities

• Own and oversee the entire product suite—Sportsbook, Casino, Virtuals, Real-Life Simulated Matches, and Games.
• Collaborate with the Head of Marketing to align product features with acquisition and retention strategies.
• Continuously review and enhance product features, usability, and player experience to ensure industry-leading innovation.
• Conduct in-depth competitor analysis to identify gaps, trends, and winning strategies.
• Work with the tech and UX teams to define, recommend, and implement new features that improve player engagement.
• Analyze player behavior and journey data to optimize site navigation, betting flows, and feature placements.

Promotions & Offers Management

• Develop and manage all promotional campaigns, including free bets, deposit bonuses, cashback, free spins, and VIP rewards.
• Set clear, competitive, and responsible bonus structures, ensuring they drive acquisition, retention, and reactivation without overexposing the brand.
• Define and enforce T&Cs, qualification criteria, and wagering requirements for all offers.
• Work closely with the CRM & Retention team to launch personalized and targeted promotions.
• Monitor promotion performance, adjust offers based on real-time data, and report insights for continuous optimization.

Market Research & Competitive Analysis

• Conduct regular market analysis to track emerging trends, player behavior, and promotional innovations.
• Benchmark product and promotion offerings against competitors to maintain a market-leading position.
• Identify new revenue opportunities through product innovation and differentiated promotions.

Risk & Profitability Management

• Evaluate and forecast the financial impact of all promotions and bonuses, ensuring profitability and risk mitigation.
• Work with the finance and risk teams to optimize bonus structures and limit potential abuse.
• Monitor fraudulent activities and bonus exploitation, recommending strategies to protect the brand while keeping offers exciting for genuine players.

Reporting & Performance Analysis

• Provide weekly, monthly, and quarterly reports detailing product and promotional performance.
• Deliver clear insights and recommendations based on data-driven analysis to enhance business performance.
• Present reports to management and stakeholders, identifying key trends, opportunities, and areas for improvement.
• Track player engagement, conversion rates, and promotional ROI, ensuring continuous optimization.

Collaboration & Cross-Functional Coordination

• Work closely with Marketing, CRM, Tech, UX, Compliance, and Customer Support to ensure seamless execution of promotions and product updates.
• Liaise with the Affiliate & Acquisition teams to develop exclusive promotional offers that attract high-value players.
• Ensure compliance with regulatory and responsible gaming policies when designing promotions

Job description