Yakubu Anidu Khalid

As a data professional, I thrive on the intersection of data and insights. My journey began as a curious data analyst, meticulously exploring datasets, identifying patterns, and translating raw information into actionable recommendations. Armed with Python, SQL, and Excel, I’ve wrangled messy data, crafted visualizations, and contributed to data-driven decision-making.

But my hunger for knowledge didn’t stop there. I delved into the world of data science, embracing algorithms, model building, and predictive analytics.

In summary, my journey is a symphony of data, code, and curiosity. As a lifelong learner, I continue to explore, innovate, and contribute to the ever-evolving field of data science.

Data-Driven Marketing Analyst: In my role as a data enthusiast, I harnessed analytics tools and internal databases to extract valuable insights about customer behavior. Focusing on performance channels, I tracked user interactions, conversion rates, and engagement metrics. Collaborating with data owners, I ensured data quality by cross-referencing findings against secondary sources. When anomalies arose, I proactively investigated root causes and proposed optimization strategies. My proudest achievement was designing and executing experiments that fine-tuned channel efficiency, leading to measurable growth.

Customer Experience Advocate: Beyond numbers, I delved into the human side of data. Understanding customer expectations was my compass. By analyzing feedback, usage patterns, and sentiment, I translated insights into delightful experiences. In cross-functional collaborations, I championed the Dare Today, Change Tomorrow sustainability strategy. I believed that every interaction mattered, whether it was a website visit, an app session, or a digital campaign click. My role extended beyond metrics—I was the storyteller who presented these insights to stakeholders and management. Visualizing data wasn’t just about charts; it was about sparking conversations and driving meaningful change.

Agile Problem Solver: My journey wasn’t just about data—it was about agility. I maintained a prioritized backlog, ensuring that our team’s efforts aligned with strategic goals. Curiosity fueled my work. I questioned assumptions, explored new avenues, and sought synergies across teams. Whether it was defining companywide metrics or optimizing reporting processes, I thrived on continuous improvement. So, let’s embark on the next challenge together. Data isn’t just numbers; it’s the heartbeat of transformation. 

Higher National Diploma in Accounting, 2017.

Google Business Intelligence Certificate

Google Advanced Data Analytics Professional Certificate

Google Data Analytics professional certificate