Ikenna Uduji

I am an experienced brand and marketing communication expert, with over 8 years of experience in the advertising, media, content development, and consumer research field. I develop the most amazing communication strategy for start-ups and multinationals by helping them bridge the gap between consumer acquisition and retention.

CREATIVE DIRECTOR | BLACKBOARD SOFT 

2020 – 2022
 

Planning and executing marketing campaigns

Creating brand tone and implementing tailored marketing plans based on individual client requirements

Directing brainstorming meetings and creative sessions

Strategizing the best marketing communication ideas and practices for brand visibility 

Evaluating trends, assessing new data, and keeping up-to-date with the latest marketing techniques

Developing and translating Briefs into Campaigns and creating ideas for both Online and Offline activations

Supervising the creative unit and assigning project workloads to graphic designers, copywriters, and strategists

Monitoring the quality of creative materials developed in the creative unit and campaign deliverable deadline

CLIENT: INLAKS LIMITED 

SENIOR BRAND AND MARKETING COMMUNICATIONS OFFICER
WEST AFRICA | GREENLIGHT PLANET

2018 – 2020
 

Analyzing new consumer insights from the field 

Creating new marketing channels

Developing and translating Briefs into Campaigns and creating ideas for both Online and Offline activations

Supervising the creative unit; Art directors, Graphic designers, Copywriters, and Strategist 

Developing external and internal communication materials

Monitoring the quality of creative materials developed in the creative unit. 

CLIENT: Sun King Limited 

LEAD STRATEGIST/COPYWRITER | KARIS AND SAZII

2016 – 2018
 

Developing the marketing strategy/approach for brand campaigns 

Performing brand analysis and understanding the competitive landscape

Analyzing consumer insights for proper messaging and campaign impact

Identifying important marketing trends that can bring meaningful brand awareness

Monitoring the success of a brand campaign 
 

CLIENTS

RevolutionPlus Property

BOSCH

Cummins Power Africa

Winners Golden Bet Limited

CREATIVE LEAD | BUCKWYLD MEDIA

2016 – 2015
 

Writing and monitoring Tv advert productions, Radio jingles, and skits 

Writing Artiste performance treatments and general event flow

Monitoring post-event activations for campaign assessment and evaluation

Leading the brainstorming session of the creative unit

Supervising Graphic designers, Editors, and Videographers 

CLIENTS

Nigerian Breweries – Star Trek 2016 (for the Star beer brand)

Jos Chillin 

Enugu State Ministry of Tourism – Enugu Amaka

5ive Music - Chocolate music

Buckwyld n Breathless - (For 2face & Hypertek media)

COPYWRITER | ETU ODI COMMUNICATIONS

2014 – 2015

Developing Creative Ideas and Concepts

Writing Headlines and Copy that reflect the Brand message.

Amending and redeveloping adverts in response to my Creative Director's feedback 

Preparing presentation/proposal slides for client’s pitch

Participating in the brainstorming sessions 
CLIENTS

First Bank 

Nigerian Breweries (33 Lager beer. Turbo King, Williams)

Keystone Bank

World n Traveland (WONTRA)

Society For Family Health (SFH)

Choice Dental

Mama Cass & Cata Spa

Diploma in Marketing Communications | O2 Academy Lagos 
APCON Certified

2014 
 

B.SC Microbiology | Anambra State University Uli 

2011